Olay FRESH EFFECTS

Olay asked us for strategies to improve their relationship with the youngins of today, to push and ultimately sell more product from their millennial collection; Olay Fresh Effects. We proposed a complete overhaul of their existing email marketing strategy which was in desperate need of a new approach, as well as increasing their social presence with a fun and engaging Tumblr experience. 

Club Olay

We designed an email program that delivers content millennials want, in a tone they can appreciate. And Olay fell in love with our high-impact, editorial-style approach! Not only was our new design both engaging and beautiful, but after the first few weeks of implementation, subscriptions were on the rise. 

 
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The Fresh Effect Tumblr Account

We upped the cool-factor of the Olay Fresh Effects brand with a Tumblr experience featuring a mix of lifestyle & beauty content, inspirational quotes, eye-catching gifs, and celebrity partnerships.