‘Get Well’ Blog

HBF–one of WA's top four health insurers–discovered that even though their customers bought private health insurance, they had no idea what it is, how it works, or how to use it. This was a problem; especially during the country-wide 2019 reforms to private health insurance (let’s call them ‘the reforms’) which even industry pros struggled to wrap their heads around.

We created a space to house important content that people needed to know, but didn’t know they needed to know. And to get them to read it, this content had to be easy to understand (a near-impossible task for health insurance) and maybe even enjoyable to read.

The articles covered the reforms, but other confusing topics too.

All online content surrounding the reforms lead customers to this article. It was the most viewed article on HBF.com.au for three months after the reforms went live.

This one got more love on the HBF Health Facebook page than any other article.

This, this, and this cover other important, but confusing health insurance topics.